Training videos are a great way to evoke a sense of personal connection, belonging and empathy in your learners. When you share footage of relevant people, places or objects, learners can immediately identify with the content in an authentic way. Videos are also an effective engagement tool. They are usually used to explain concepts, practices and procedures – or to tell real stories – or to include a welcome from the boss, either as a standalone version or embedded into a learning program or eLearning piece.
We often use video to create hype about a learning event before it has launched, during the event to maintain motivation and context, or as a refresher of the key takeaway messages.