Animations, also called motion graphics or explainer videos, improve learning outcomes by activating the cognitive adult brain with dynamic visuals and audio narration, which is designed to create an emotional connection to the learning experience.
Animation is attention-grabbing and excellent at explaining complex or abstract ideas using visual metaphors.
They are particularly beneficial for memorising and understanding systems that are dynamic and changeable. Showing change over time is difficult to understand with words or static images alone. Biological processes, or mechanical device operations, can be animated, allowing the learner to slow down the process or speed it up to show the changes that occur.
All in all, animations enhance the learning experience by building mental models and drawing an emotional connection with the learner.