Behavioural change is one of the most challenging outcomes to achieve in any learning design, be it classroom or online learning. Behavioural change is difficult in one-off formal training events. Change, like skill development, takes practice. Typically forgetting follows a learning event and is often called the ‘forgetting curve’. If you don’t use it, you lose it.
One way to eliminate the forgetting curve is to utilise a ‘learning campaign’ by providing a series of learning experiences over time. This spacing of learning events provides retrieval opportunities that reconstruct memories, alter them and make them more robust (the spacing effect).
You can likely recall the Mercedes logo because you have seen so much advertising over time. Like marketing and advertising, learning campaigns facilitate knowledge retention and can effectively affect behavioural change.