Equip your students with the skills and knowledge necessary to thrive in the ever-evolving international business landscape
Our Mastering Global Expansion Business Simulation encompasses an extensive range of learning content in the field of international strategic management. Students will gain practical insights into the intricacies of global trade and develop essential skills required to navigate international markets successfully.
Mastering Global Expansion offers a comprehensive and immersive learning experience for your students. It allows them to operate in multiple markets simultaneously, taking into account various factors that significantly impact decision-making. This simulation is ideally suited for advanced bachelor’s and master’s degree courses in business administration, as well as business engineering programs. Furthermore, it serves as an invaluable tool for the on-the-job training of executives and young professionals in the business and administration sectors.
What is Mastering Global Expansion?
This Simulation, powered by TOPSIM, encompasses three stages:
Within the first part of the simulation, students assume the role of a washing machine manufacturer and are assigned different domestic regions. They will meticulously analyse their company’s strengths and weaknesses within the domestic market and explore potential markets for expansion to inform the decision making process.
As the simulation progresses, students will shift their focus towards internationalising their business activities. They will acquire the knowledge and strategies required to overcome market barriers, strategically plan market entry, and make informed decisions regarding establishing their own operations or collaborating with local partners.
To become successful global players, students will develop effective market development strategies. They will not only prioritise product quality but also concentrate on building brand awareness and enhancing their company’s image. They will explore sustainable methods to increase market share and meet customer demands, including considerations for ecology and technology, as part of their strategy.
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