Create lasting behavioural change with learning campaigns.

Behavioural change is one of the most challenging outcomes to achieve in any learning design, be it classroom or online learning. Behavioural change is difficult in one-off formal training events. Change, like skill development, takes practice. Typically forgetting follows a learning event and is often called the ‘forgetting curve’. If you don’t use it, you lose it.

One way to eliminate the forgetting curve is to utilise a ‘learning campaign’ by providing a series of learning experiences over time. This spacing of learning events provides retrieval opportunities that reconstruct memories, alter them and make them more robust (the spacing effect).

You can likely recall the Mercedes logo because you have seen so much advertising over time. Like marketing and advertising, learning campaigns facilitate knowledge retention and can effectively affect behavioural change.

The spacing effect occurs when we present learners with a concept to learn, wait some time, and then provide the learner with an opportunity to recall. Spacing can involve a few repetitions or many repetitions. Repetitions of learning points can include the following:

  • Verbatim repetitions (somewhat dull!)

  • Paraphrased repetitions

  • Stories, examples, demonstrations, illustrations, metaphors, and other ways of providing context and example

  • Testing, practice, exercises, simulations, case studies, role plays,

  • Discussions, debate, argumentation, dialogue, collaboration, and other forms of collective learning (aka social learning)

Liberate produces a range of learning artefacts for use in learning campaigns:

  • Podcasts

  • Infographics and posters

  • Quick reference guides

  • Micro-videos

  • Micro-learning

  • Video animations

Want to learn more about how learning campaigns can help embed your learning?

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